Letters with large curves like “b” or “d” in this way appear more attractive and lighter. In comparison to Helvetica, the spacing of Haas Unica was increased slightly and the letters have been carefully designed so as to be narrower. While both Helvetica and Univers were updated for digital use, Unica was sidelined – until now. However, Haas Unica found only limited success, due mostly to the industry’s transition to desktop publishing in the 1980s, which rendered phototypesetting obsolete. Designed by Team ’77, the new hybrid – Haas Unica – hit the sweet spot, with a look that was less formal than Univers and less mannered than Helvetica, yet still sophisticated, clean and versatile. In 1980, the Haas Type Foundry seized the opportunity to create a design that fulfilled the vision for a phototypesetting typeface based on key attributes of Helvetica and Univers. It was also a time when phototypesetting matured as the preferred method for setting type, and fonts were developed to take advantage of this technology. Designers were well aware of the strengths, weaknesses and best uses of each. The story of Haas Unica begins in the late 1970s, when Helvetica and Univers were already highly popular, in use for nearly 20 years. The long-lost typeface love child of Helvetica and Univers Bringing forward the ideals of its inspirations, Neue Haas Unica is both familiar and refreshingly unique. Omagari has transformed the Unica™ design into a rich, modern version, true to its original intent as a Helvetica® typeface alternative that also draws on influences from the Univers® typeface.
Monotype’s Toshi Omagari of the Monotype Studio has given this classic a fresh, digital facelift with more weights, more languages and more letters to meet today’s digital and print needs for a variety of applications including corporate branding, signage, books, magazines, packaging, fashion and more. A reimagined version of the Haas Unica® typeface, dormant since the era of phototypesetting, has been brought to life as the 18-font Neue Haas Unica™ typeface family, the newest release from Monotype.
0 kommentar(er)
